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KFX APPOINTS ANDREAS H. VIETOR AS DIRECTOR OF INVESTOR RELATIONS

DENVER, March 16, 2005 -- KFx Inc. (Amex: KFX) today announced that it has appointed Andreas H. "Andy" Vietor to the newly created position of Director of Investor Relations, effective immediately. Until recently Mr. Vietor was Vice President and Senior Oilfield Services Equity Analyst in the equity research department of Stifel Nicolaus Hanifen Imhoff, Inc., a Midwest-based, full-service investment bank. Mr. Vietor's universe of coverage at Stifel Nicolaus included KFx.

Mr. Vietor has been recognized twice in the Wall Street Journal's All-Star Analyst Survey for earnings estimate accuracy in the Oilfield Services Industry, #1 in 1998 and #5 in 2001. In addition to serving as Director of Investor Relations, Mr. Vietor will also be responsible for supporting KFx's finance department and business development activities.

"Andy brings to KFX a strong understanding of the global energy business and the public energy equity markets, in addition to our operations and business economics, having researched and reported on KFx," said Ted Venners, Chairman and CEO of KFx. "His proven analytic and communication skills will greatly aid in our communications with the investment community, and will also add further strength to our finance and strategic planning efforts."

Mr. Vietor commented, "KFx has been among the most unique and exciting opportunities I've covered in my career as an equity analyst, and that fact clearly played a large role in my decision to join the company. I look forward to continuing a positive dialogue with the financial community from my new position, while also working with Ted, Bob Hanfling and the whole team to grow the company."

Prior to joining Stifel, Nicolaus & Co., (becoming Stifel Nicolaus Hanifen Imhoff, Inc. in January 2000), in March 1998, Mr. Vietor served as an Oilfield Services Equity Analyst at Rodman & Renshaw from 1996 to 1998. Mr. Vietor also served in various capacities at J&W Seligman and Salomon Smith Barney, Inc, between 1992 and 1996. Mr. Vietor graduated with honors in Economics from Connecticut College earning a B.A. in History and Economics. He also holds an M.B.A. from the Columbia University School of Business.

About KFx
KFx provides solutions to help coal-burning industries increase energy production while meeting emissions standards. The Company's mission is to deploy its patented K-Fuel(TM) technology to transform abundant reserves of cheaper sub-bituminous coal and lignite into clean, affordable, efficient energy supplies. For more information on KFx, visit www.kfx.com.

Forward Looking Statements
Statements in this news release that relate to future plans or projected results of KFx or the Company are 'forward-looking statements' within the meaning of Section 27A of the Securities Act of 1933, as amended by the Private Securities Litigation Reform Act of 1995 (the "PSLRA"), and Section 21E of the Securities Exchange Act of 1934, as amended by the PSLRA, and all such statements fall under the 'safe harbor' provisions of the PSLRA. The Company's actual results may vary materially from those described in any 'forward-looking statement' due to, among other possible reasons, the realization of any one or more of the risk factors described in the Company's Annual Report on Form 10-K, or in any of its other filings with the Securities and Exchange Commission, all of which filings any reader of this news release is encouraged to study. Readers of this news release are cautioned not to put undue reliance on forward-looking statements.

Contact: Andy Vietor (investors)
KFx, Inc.
303-293-2992

Michael DiPaolo (media)
Brian Schaffer (investors)
Brainerd Communicators, Inc.
212-986-6667

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