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Press Room
KFx Becomes EVERGREEN ENERGY INC. Rebranding Signifies Emergence as Vertically Integrated Energy Production Company DENVER, September 25, 2006 – KFx Inc. (Amex: KFX) announced that in keeping with its strategy to use technology to create cleaner coal for generating power, it will begin doing business as Evergreen Energy Inc. and will seek stockholder approval to formally change its name to Evergreen Energy Inc. Evergreen’s first commercial clean energy product, K-Fuel™ Refined Coal, will retain its brand name. Beginning Friday, September 29, 2006, Evergreen will commence trading on the NYSE Arca Exchange under the new ticker symbol “EEE.” Until Friday, Evergreen will continue to trade under the symbol “KFx” on the American Stock Exchange. In addition, the company announced a series of executive and director level moves:
“We look forward to working with Mr. Spencer in this new capacity with the expectation that this change in our relationship will accelerate our vertical integration strategy,” commented Mark Sexton. Sexton said, “Changing our listing and name has been an element of our strategic plan since I joined the company one year ago. The name Evergreen Energy Inc. captures our key attributes, namely our commitment to delivering clean energy and our strategy to vertically integrate our operations as an energy production company. Our team successfully executed the vertical integration business model in the past, we’re executing successfully here, and we feel strongly that it’s the best way to build an environmentally responsible energy production company.” In the prior company, Sexton’s team built a vertically integrated coal bed methane energy company and grew it from a $30 million capitalization company to a $2.1 billion valuation over a period of approximately 10 years. While the Company name will change, the product names will not change. This includes the Company’s flagship Refined Coal product, K-Fuel™, which is commercially shipping from the Company’s Ft. Union facility to industrial and utility customers, and the Company’s K-Direct™ solution for coal-fired power plants. Since Mr. Sexton joined the newly renamed Evergreen on September 28, 2005, the Company has notched a number of important milestones in the commercialization of K-Fuel™ and its evolution into an energy production company. Those include:
“The time for K-Fuel™ Refined Coal is now,” added Sexton. “Coal supplies are tightening, emissions standards are strengthening, and public support for clean energy is building. The company receives more inquiries from potential customers each month. We believe this confirms that K-Fuel™ Refined Coal is a necessary solution for the coal industry’s supply and emission constraints. While everyone seems to be talking about cleaner coal these days, Evergreen Energy Inc. is actually doing it. We are successfully shipping Refined Coal to coal consumers in the utility and industrial markets. K-Fuel™ Refined Coal is a compelling solution to many energy industry problems, and our solution deserves much more attention.”
About Evergreen Energy Inc. Please visit www.kfx.com for more information.
Forward-Looking Statements
Contact: Evergreen Energy Inc., Denver, CO ###
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